Eintracht Frankfurt is planning a friendly match in the New York City area in the summer of 2021 to commemorate the 70th anniversary of the Bundesliga club’s “Goodwill Tour” of the United States in 1951.
The tour, which included a number of games in New York, played a significant role in financing the restoration of Frankfurt’s old Riederwald stadium after it was damaged during World War II, and then forming the team which won the German title in 1959 and reached the European Cup final the following year.
The opponents or venue of the 2021 friendly have yet to be arranged. But it is possible the game could be against local Major League Soccer teams New York Red Bulls or New York City FC.
A series of activations and content initiatives are also planned to identify and tell the stories of former Eintracht players, coaches and staff members throughout the club’s 120-year history, as well as their relatives, who emigrated to the US and invite them to the game in New York.
The announcement was made on the day that Frankfurt officially opened its regional hub in Manhattan, at the office of American-based jobs listings search engine Indeed following a partnership extension with the company through 2023.
“New York City is the right place for Eintracht Frankfurt to open its club office in the USA,” said Frankfurt board member Axel Hellmann. “Our partners in America now have the opportunity to get to know Eintracht Frankfurt in the heart of New York City. It’s an important step in our internationalization process. Our ongoing collaboration with main sponsor Indeed was a key factor in ensuring this magnificent opportunity came to pass.”
Frankfurt, which debuted a Chinese subsidiary in Beijing in early 2019, will join the likes of FC Barcelona, Bayern Munich, Paris St-Germain, and Ajax in establishing a regional base in the US.
Initially, Frankfurt will not have any full-time staff at the New York office, but will instead bring over full-time staff who are based in Germany to work from the hub throughout the year.
The plan during the first year of the office’s opening will be to establish youth academies in the US and work towards developing commercial partnerships with US companies. Frankfurt also plans to bring the first team to the US every year until 2026 when the US, Canada and Mexico host the World Cup.