EHF: Interest from 10 companies in data rights

An invitation to tender for data rights to the European Handball Federation’s (EHF) club and national team competitions from 2020 to 2030 has been provided to 10 companies, according to the continental federation.

The EHF and EHF Marketing GmbH, the federation’s marketing arm, announced the launch of the ITT process three weeks ago and issued a bid deadline of September 30.

The relevant documents have now been made available to prospective bidders in a process being managed by Munich-based media consultancy SN1 Consulting.

Inventory on offer covers the data rights to all of the EHF’s major club and national teams events, including the EHF Champions League, European Handball League (the revamped second-tier competition), men’s and women’s EHF Euro tournaments, age-grade and beach handball events.

The contracted party (or parties) will be responsible for collecting match-related data and selling it on, chiefly to betting operators.

SN1 Consulting also advised the EHF’s on its sale of broadcast and sponsorship rights from 2020 to 2030 as the Infront agency and global OTT sports platform DAZN Group secured a contract worth €520m ($580m) in rights fees and services to European handball.

In 2017, the EHF and Sportradar announced a data rights agreement for the European club competitions. That agreement, which runs until the end of the 2019-20 season, also included the provision of streaming and digital services, but did not include the betting streaming rights themselves.

Sportradar expanded its involvement with the EHF in February last year, adding integrity services to their work with the Vienna-based body.

Along with Sportradar and Perform Content (now Stats Perform), the betting rights, data and video company now separated from DAZN, the heavyweights in the data rights industry include Genius Sports and IMG Arena. All four companies are understood to have received the bid documents.

Companies interested in the EHF data rights have been asked to contact Sascha Kojic, SN1 Consulting’s chief executive (EHFTender@ehfmarketing.com).