The English Football League, the organising body of the three leagues below the Premier League, has agreed a one-year extension to its sponsorship deal with Thai Airways (THAI).
The agreement with Thailand’s flag carrier airline will grant THAI rights across the EFL’s five Wembley Stadium-held finals for the third consecutive season. THAI will continue to have digital and in-stadia presence across the EFL Cup and EFL Trophy finals, along with the Championship, League One and League Two play-off finals.
Thai Airways first joined the EFL as an official supporter in November 2017, last renewing its deal in February 2019. The airline is celebrating its 60th year of operations in 2020 and will use access to EFL VIP tickets and digital platforms to raise awareness of this milestone with fans worldwide.
President of Thai Airways International, Sumeth Damrongchaitham, said: “We are pleased that THAI will continue to be an official supporter of the EFL, this partnership is a great opportunity to connect with football fans from all corners of the world.
“The most popular sport which significantly attracts travellers is football. We see a large amount of bookings annually which coincide with major football competitions. We very much look forward to strengthening our ties with England through this partnership.”
EFL chief commercial officer, Ben Wright, added: “The international market is hugely important to the EFL to raise the profile of the League, our clubs and our competitions and over the past two seasons, the partnership with THAI has allowed us to further increase the EFL’s presence worldwide, while providing the airline with a unique opportunity to engage with our audiences both in the UK and abroad.”
The EFL has additional Thai backing in the shape of energy drinks brand Carabao. In May, Carabao signed a two-year extension for its naming partnership with the EFL Cup, which will remain as the Carabao Cup until 2021-22.
The two-year extension will start when the current three-year contract expires at the end of the 2019-20 season.