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EE launches Match Day Experience, bringing in-stadium augmented reality to BT Sport app

UK mobile network operator EE has today announced the launch of Match Day Experience, a new augmented reality (AR) platform that will offer viewers a virtual in-stadium experience through the BT Sport app.

EE and BT Sport, both owned by telecoms giant BT, are working together to use 5G technology to bring a range of enhancements to the broadcast experience, including a Watch Together feature to allow fans to watch live sports together.

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