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EDF to aid Paris 2024’s green goal in domestic sponsorship

(Image credit: Paris 2024)

French energy group EDF has signed on as a domestic sponsor of the 2024 summer Olympic and Paralympic Games in Paris.

EDF will act as the official electricity and gas supplier of the Paris 2024 Games, helping the local organising committee with its ambition to stage an environmentally responsible event with an objective to reach zero carbon emission.

The new sponsor becomes Paris 2024’s second Premium Partner. French banking conglomerate BPCE became the first Premium Partner to be signed in a deal announced 14 months ago.

EDF will encourage its teams to offer innovative solutions to help make the Games a success. EDF and Paris 2024 will also engage in a joint commitment to raise awareness among the French people about their energy consumption.

EDF’s agreement with Paris 2024 builds on its ongoing support of French sport. The Team EDF venture backs national federations for disabled sport, swimming, canoe/kayak and football.

Jean Bernard Lévy, EDF chief executive and chairman, said: “This ambitious partnership gives us the chance to rally the EDF Group’s strengths to help boost the success and fantastic example set by these Games in terms of environmental responsibility.”

Tony Estanguet, president of Paris 2024, added: “Becoming a partner of Paris 2024 isn’t just about adding the rings to your brand; it’s about making the most of the unique opportunity to commit to a major national project, and make a useful contribution to society as a whole.

“With EDF, we are delighted to welcome aboard a company with roots in the day-to-day lives of French people, which will help us achieve our ambition of making sure the Games are open to as many people as possible.

“Together we are also taking up the challenge of organising the most environmentally friendly Olympic and Paralympic Games possible, with the objective to power all of our sites with renewable electricity. We share the same vision with EDF: to organise a Games for our times.”