The National Football League’s Philadelphia Eagles have signed a marketing deal with local gaming operator Harrah’s Philadelphia Casino and Racetrack.
The deal includes in-stadium signage and branding at Lincoln Financial Field, Eagles Legends appearances, and email and direct mail marketing. Terms were not disclosed.
Harrah’s Philadelphia will serve as the presenting sponsor of the Eagles Drive Summary videoboard feature as well as the team’s Scratch and Win game in its mobile app. Casino guests can gain commemorative Eagles Caesars Rewards cards, co-branded apparel and gifts, while there will also be Eagles-branded table games.
Harrah’s parent company, Caesars Entertainment, has an existing marketing deal with the NFL, while the Eagles signed a similar partnership with online gambling operator Unibet last month.