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The new two-year agreement means that Zurich will sponsor the Premiership until the end of the 2005/06 season.

Howard Thomas, chief executive of Premier Rugby Limited, commented: “We are delighted to continue our close relationship with Zurich. It is testament to the strength of Premiership rugby and acknowledges the commitment of all those who have contributed to its success.”

Malcolm Murray, a partner in The Simkins Partnership’s Sports Group, acted as advisor to Premier Rugby Limited and England Rugby Limited on their new sponsorship agreement with Zurich.