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DS Automobiles bids to raise German awareness with Basketball Bundesliga sponsorship

The Basketball Bundesliga (BBL), top-tier of club basketball in Germany, has agreed a new partnership with French premium car brand DS Automobiles.

Part of Groupe PSA, DS Automobiles has signed on as the official mobility partner of the BBL, agreeing a deal through to mid-2022.

DS Automobiles will provide the league with its range of hybrid and electric vehicles, while it will also receive brand exposure at BBL events.

Lukas Dohle, director of DS Automobiles Deutschland, said: “This offers us a unique opportunity to make DS Automobiles known in Germany, to present our innovative vehicles and reach a whole new audience.”

EasyCredit, a brand of financial services group TeamBank, is the BBL’s title sponsor. DS Automobiles becomes a second-tier sponsor of the league alongside Deutsche Telekom, Balmer, Spalding, Kinder, Gymper and Sportwetten.