Daily fantasy sports operator and gaming company DraftKings has announced multi-year partnerships with the National Basketball Association’s Boston Celtics, Philadelphia 76ers, and Indiana Pacers.
All three partnerships include the use of official team marks and logos, in addition to various branding options. Terms were not disclosed.
The deal with the Pacers makes DraftKings the team’s official daily fantasy sports partner and an official sports betting partner. As part of the sponsorship, DraftKings will offer unique experiences for customers, including a VIP “Fantasy Camp” opportunity and “Honorary Team Captain Presentations”.
Per the agreement with the 76ers, DraftKings is now the team’s exclusive and official daily fantasy partner, as well a sportsbook and online casino partner. Along with traditional marketing and promotional opportunities, DraftKings will offer VIPs a “Court of Dreams” excursion allowing fans an all-access, inside look at the 76ers’ training complex, in addition to season tickets and suites for hospitality and promotional use.
As part of the Celtics partnership, the Boston-based DraftKings has been named the team’s official daily fantasy sports partner. DraftKings will gain access to specific marketing promotions and customer experiences like VIP watch parties, a “Play on the Parquet Event” and sweepstakes.
DraftKings was recently named the official daily fantasy sports partner and an authorized gaming operator of the XFL.