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Douyin sublicenses Fifa World Cup streaming rights from CCTV

(Photo by David Ramos/Getty Images)

Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV.

Douyin Group said this week it had signed a “strategic live streaming partnership” with CMG. CMG acquired linear and digital rights for the 2018 and 2022 World Cups in a deal brokered by the Infront agency.

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