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Douyin and LaLiga agree China partnership

Gareth Bale of Real Madrid battles for the ball with Renan Lodi of Atletico Madrid (Photo by Angel Martinez/Getty Images)

LaLiga and Douyin have inked an agreement whereby the Chinese platform will become an Official Social Media Partner of the Spanish football league until March 2021.

Douyin, branded as TikTok in markets outside China, is based around user-generated short video content, and has been one of the world's fastest growing social media platforms in recent years. It had 400m daily active users in China in January this year. LaLiga has 1m followers on the Chinese platform.

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