Double Blow for LaLiga in the US

LaLiga suffered two major setbacks in the US market on Tuesday. First, Fifa President Gianni Infantino while visiting President Trump the White House stated Fifa’s approval was needed for LaLiga to play regular season matches in the US, and that he isn’t supportive. “I think I would prefer much more a great MLS game in the US rather than LaLiga being in the U.S,” Infantino said.

The plan to host matches in the United States had been announced earlier this month and has already run into opposition from LaLiga’s players.

In another blow to the Spanish league, US media partner beIN Sports was dropped from AT&T Uverse and DirecTV. The league which has experienced remarkable US growth in the last decade now finds itself on a channel that is broadcast in an estimated less than 10 million homes. Serie A recently signed a deal with ESPN that puts at least one match a week on an ESPN channel in over 70 million US homes. The Premier League’s contract with NBC Sports gives the league roughly four matches a week on cable channels in over 70 million US homes and one over-the-air match per week which is available in every US household with a television.

LaLiga’s contract with beIN expires at the end of the 2019-2020 campaign.