Finnish telco DNA has agreed a carriage deal with pay-television broadcaster MTV to provide games from SM-Liiga, the top division of domestic club ice hockey
DEB extends with Skoda in deal brokered by Infront
The German Ice Hockey Federation (DEB) has extended its sponsorship contract with automotive manufacturer Skoda.
The deal, which was brokered by sports marketing agency Infront, will now run until 2023
Champions Hockey League set for major reform as Infront deal extended
Organisers of the Champions Hockey League (CHL) have today (Tuesday) unveiled major reform plans for the pan-European ice hockey competition, along with extending its commercial partnership with the Infront Sports & Media agency.
NHL signs cross-marketing and promotional deal with Green Day
Collaboration includes live appearances, use of band's music in various broadcast show intros, league content
IIHF chief dismisses chance of NHL Olympics deal
International Ice Hockey Federation (IIHF) president Rene Fasel has written off any chance of a late deal for National Hockey League (NHL) players to compete at the 2018 winter Olympic Games, stating “that train has left the station”.