Serbian tennis star Novak Djokovic has entered into an endorsement deal with Japanese sportswear manufacturer Asics.
Billie Jean King Cup embraces esports with Tennis Clash deal
The International Tennis Federation (ITF) has agreed a deal with Wildlife Studios, the developer of mobile game Tennis Clash, to launch an esports event surrounding this year’s Billie Jean King Cup tournament.
ATP Tour agrees four-year deal with online retailer Tennis-Point
The ATP Tour has agreed a four-year deal with online retailer Tennis-Point, which sees the brand become the official racket sports products retailer of the tour until 2025
FedEx adds rankings sponsorship to ATP deal
The Association of Tennis Professionals (ATP) has renewed its sponsorship deal with shipping company FedEx Express
WTA extends supplier deal with Cambridge Global Payments
Payment services and currency exchange company Cambridge Global Payments has extended its global sponsorship of the Women’s Tennis Association (WTA) through 2022.