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Discovery-backed Play Sports Group in the hunt for CMO

Play Sports Group, the Discovery-owned digital sports media company focused on cycling and triathlon, is looking to recruit a chief marketing officer.

The Bath-based company, which houses eight different digital channels, is looking to ramp up its direct-to-consumer marketing operations.

The CMO position will be focused on driving sales and services aimed at cycling fans, while leveraging the digital audiences across a portfolio of channels that includes Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and Global Triathlon Network (GTN).

Including among the CMO’s responsibilities will be the definition of the pricing and packaging strategy for GCN’s new OTT subscription service. The successful candidate will report to Simon Wear, Play Sports Group’s chief executive.

At the start of the year, Discovery increased its shareholding in Play Sports Group from 20 per cent to a controlling 71-per-cent stake. Wear and his team of 140 staff joined Discovery as a subsidiary was created.

Play Sports Group launched its operations in 2013 under the Global Cycling Network name and by teaming up with Shift Active Network, the cycling communications agency founded by Wear and chaired by industry veteran Andrew Croker. Internet giant Google also backed the project under its YouTube Original Channel Initiative.

Play Sports Group generates 45 million video views each month and boasts 3.1 million subscribers.

For further details on the rationale behind Discovery’s investment in Play Sports Group, click here for SportBusiness Professional’s interview with Sameer Pabari, SVP, content and business development, and Wear.