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DFL Digital Sports names director of content marketing to replace Schmidt

DFL Digital Sports, the subsidiary of the German Football League (DFL) responsible for the distribution of the Bundesliga’s digital content, has recruited Google’s Nina Tsimpouli as its new director of content marketing.

The 32-year-old Tsimpouli joins the Cologne-based operation after less than a year at Google, where she worked as a strategic partner development manager in the EMEA region.

She will replace Tobias Schmidt, who leaves DFL Digital Sports at the end of the month “at his own request”, reports W&V, the German media and marketing website.

In her new role, Tsimpouli will be responsible for content-specific business-to-consumer activities on the Bundesliga’s owned-and-operated digital channels and across various languages. She joined Google’s offices in Zurich after four years at Uefa working in social media and digital partnerships.

Tsimpouli will report to Andreas Heyden and Bastian Zuber, DFL Digital Sports’ chief executive and chief operating officer, respectively. She previously spent four years at Facebook, working in the areas of EMEA partner services, public content partnerships and online operations.

Schmidt came on board at DFL Digital Sports at the start of 2017, joining from his position as Twitter’s sports partnerships manager in Germany.

Zuber joined DFL Digital Sports six months ago, having previously worked in management consulting and auditing positions at PwC and EY. He is in charge of areas such as business operations, creative services and corporate development.

In 2018, the DFL renewed Heyden’s contract until the end of the 2022-23 Bundesliga season. He took on the digital innovations remit as the Bundesliga looks to promote itself as the most innovative and technologically advanced football league in the world.

Along with the production of digital content, DFL Digital Sports is also responsible for the operation of the Bundesliga’s digital platforms and creation of international television programmes.