DFB expands Infront media rights partnership

The new agreement with the international sports marketing company, which will commence in 2012, covers both the domestic DFB Cup and all home matches of the German national team, including qualifiers and friendlies. The contract covers media rights sales to the international market across all platforms. Territories not included are Australasia, selected Eastern European territories, the German speaking market and the home market of the respective opponent for national team matches.

“This new agreement will allow us to take full advantage of Infront’s familiarity with our top properties, whilst also benefitting from the company’s strong media rights expertise and broadcast network,” said Wolfgang Niersbach, general secretary of the DFB. “Working with one experienced partner to cover both the media and marketing aspects of the national games and the DFB Cup makes solid business sense. It builds a strong foundation for their all-round future success and will benefit the clubs as well as German football across the board at youth and amateur levels.”

Infront has a long history of working with the DFB, handling the advertising and marketing of national team games for more than 30 years. Since 2007, Infront has also marketed the sponsorship rights for the DFB Cup – a partnership which has recently been extended for a further four years.

Gunter Netzer, executive director at Infront, added: “Our valued partnership with the DFB is among the longest in the sports business industry and we thank the federation very much for its ongoing trust. In German football, Infront already holds a leading market position in sponsorship marketing and stadium advertising and we look forward to also contributing our comprehensive expertise in media rights distribution to further strengthen international coverage of the DFB national games and the DFB Cup as premium football properties.”