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Detroit Tigers become first MLB team to partner with a sportsbook

Comerica Park (Credit: Getty Images)

The Detroit Tigers have become the first Major League Baseball team to land a partnership with a sportsbook after securing a multiyear agreement with PointsBet.

The partnership with the Australia-based global sportsbook operator, which follows Michigan’s legalization of sports betting in 2019, will begin this season. The length and terms of the deal were not disclosed.

As part of the deal, PointsBet will have television broadcast-visible branding at Comerica Park and will be featured on the Detroit Tigers Radio Network.

PointsBet will also have a sponsored presence on the Tigers’ digital platforms and be regularly featured on The Word on Woodward, a twice-weekly live streaming show. PointsBet will also be integrated into The District Detroit app and the MLB Ballpark app.

According to a press release, the aim of the deal is “to enhance fan engagement and game-day excitement by providing access to unique experiences, content, promotions and more, in and around Comerica Park.”

Chris Granger, a group president for Tigers’ parent company Ilitch Holdings, said in a statement: “Our incredible fans will love the unique experiences and innovative offerings that PointsBet’s personalized platform provides. We look forward to the fan-friendly enhancements this will bring to the game-day experience in and around Comerica Park for years to come.”

PointsBet recently became an authorized gaming partner of MLB, gaining the rights to use official league data along with marks and logos, as well as the ability to partner with MLB teams. MLB also has similar deals with Fox BetFanDuel, DraftKings, and MGM Resorts.

“The PointsBet team is excited to announce our groundbreaking deal with the Detroit Tigers and Major League Baseball, becoming the first legal sports betting operator in US history to partner with an MLB franchise,” said PointsBet USA chief executive Johnny Aitken.

Earlier this year, PointsBet signed sports betting deals with the National Basketball Association and LaLiga North America.

Further reading: MLB clubs look to reinvent fan experience in empty ballparks