National Football League franchise Denver Broncos has signed up gambling firm Betfred USA Sports as a new sponsor
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Sport1 expands rights deal with Germany’s American football league
German sports broadcaster Sport1 has extended and expanded an agreement with the German Football League (GFL) and will cover up to 15 games from the American football competition in 2021
Nike, Fanatics take NFL licensing deal onto global stage
The NFL, Nike and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide
NFL, NFLPA reach deal governing Covid-19 impacts
Series of amendments to existing CBA will adjust future salary caps, govern player behavior amid pandemic
Timex enters sports licensing market with NFL deal
US watchmaker Timex has partnered with the NFL American football league in a deal that represents the company’s first licensing agreement for its new sports venture.