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Dentsu extends exclusive Copa America rights deal to 2028

Yoshimar Yotun and Luis Advincula of Peru celebrate after winning during the Copa America Brazil 2019 Semi Final match between Chile and Peru. (Alessandra Cabral/Getty Images)

Japanese advertising agency Dentsu has signed an eight-year deal with Conmebol, the continental football federation in South America, for the rights to the next three editions of the Copa America.

The deal covers three Copa America international tournaments in 2020, 2024 and 2028 and includes the acquisition of all global commercial rights, including sponsorship, broadcasting, licencing, gaming, ticketing and hospitality.

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