Dentsu is increasing its esports footprint by establishing a strategic partnership with the Singapore-based Global Esports Federation to promote the development of esports
Sportfive, Riot Games and Freaks 4U Gaming team up for new esports series
The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Former ESL executive Allen launches esports-focused commercial agency
Charlie Allen, former director of global brand partnerships at esports organisation ESL, has launched Road House, a commercial agency focused on the esports sector
Shanghai to build $900m esports venue
Construction has started on a $900m (€733m) esports facility in Shanghai, which the city hopes will make it the global 'capital' of professional gaming.
Formula One lays out plans for Chinese esports series
Formula One has outlined its belief that its first regional esports competition can boost the positioning of the motor-racing championship in China after revealing further details behind the project today…