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Dentsu forms strategic partnership with esports group

Dentsu is increasing its esports footprint by establishing a strategic partnership with the Singapore-based Global Esports Federation to promote the development of esports.

The newly-formed strategic partnership will concentrate on joint efforts to develop new marketing programs and esports events. In collaboration with the Japan Esports Union, Dentsu said it will work with game publishers, commercial partners and international organizations to elevate the credibility and legitimacy of esports.

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