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Deltatre names Mori as APAC commercial director

Sports streaming technology company Deltatre has appointed Tokyo-based Brent Mori as commercial director in the Asia-Pacific region.

In the new role, Mori will have responsibility for all existing accounts in Japan, with growth in the country a priority for the business, and will also lead Deltatre’s expansion plans in the APAC region. He will report to Craig Harvey, vice-president APAC at Deltatre.

Prior to joining Deltatre, Mori was director of sales for Japan-based digital manufacturer Protolabs. He began his career at Sony in 1997, developing strategy for innovative digital media products and services.

Now with more than 100 staff in the APAC region, with offices in Tokyo, Mumbai, Singapore, Hong Kong, and Sydney, Deltatre works with various sports and entertainment organisations in the region and will be supporting multiple clients’ coverage of the Tokyo Olympic Games.

Commenting on the appointment, Harvey said: “As a company, we’re committed to expanding our presence in APAC with people and product. Welcoming Brent to the business – with his incredible breadth of experience – will undoubtedly accelerate our growth in the region. Armed with our newly launched SaaS-based platform, mtribes, we continue to augment our offering to support the ambitions of our clients and partners in the region.”

Deltatre said that Mori’s appointment underlines its ambitions in the region and his arrival comes on the back of other recent senior hires.

Earlier this year Adam Bigwood joined the company as director of Deltatre’s commercial division and Adam Bowley took on the London-based role of commercial manager responsible for account management duties for Deltatre’s ‘Live’ clients in the UK.

It emerged in December that private equity firm Bruin Sports Capital was exploring a sale of the company. Bruin Sports Capital had been analysing its strategic options, including a sale valuing the company at $1bn (€919m) or above. However, the sales process was recently called off amid uncertainty caused by the Covid-19 pandemic.