German Ice Hockey League (DEL) team Kölner Haie have renewed with long-term main sponsor, energy and water supplier RheinEnergie.
The deal builds on an association which dates back to 1999 and will now continue until the end of the 2020-21 season.
It affords the brand visibility on the front of the Cologne-based team’s jersey.
The two organisations also work together to support the club’s youth work.
Norbert Graefrath, board member and labour director of RheinEnergie said: “The sport city of Cologne is unthinkable for us without the KEC – and its successful work with young talent. We are therefore happy to continue our long partnership with the sharks – especially in difficult times.”
The 2019-20 DEL season was cancelled in March due to the Covid-19 pandemic, with no winner of the league crowned for the first time in its 26-year history.