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DEL’s Kölner Haie extend contract with main sponsor RheinEnergie

(Photo by Martin Rose/Bongarts/Getty Images)

German Ice Hockey League (DEL) team Kölner Haie have renewed with long-term main sponsor, energy and water supplier RheinEnergie.

The deal builds on an association which dates back to 1999 and will now continue until the end of the 2020-21 season.

It affords the brand visibility on the front of the Cologne-based team’s jersey.

The two organisations also work together to support the club’s youth work.

Norbert Graefrath, board member and labour director of RheinEnergie said: “The sport city of Cologne is unthinkable for us without the KEC – and its successful work with young talent. We are therefore happy to continue our long partnership with the sharks – especially in difficult times.”

The 2019-20 DEL season was cancelled in March due to the Covid-19 pandemic, with no winner of the league crowned for the first time in its 26-year history.