DAZN negotiates reduced J.League rights fee in profit-share agreement

James Rushton, DAZN's group acting CEO (second from right), in 'virtual attendance' at J. League press conference today

DAZN Group has negotiated a reduction in annual rights fee payments to Japan’s J.League in a two-year extension to its long-term agreement described by the global sports subscription service and media company as a “transformational” profit-sharing agreement that “redefines the traditional sports rights model”.

The two-year extension prolongs DAZN’s domestic rights to the top three J.League divisions up to and including the 2028 season.

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