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DAZN Media launches comprehensive football ad package

Saul Niguez of Atletico Madrid scores during the UEFA Champions League round of 16 first leg match between Atletico Madrid and Liverpool (Photo by Michael Regan/Getty Images)

DAZN Media, the advertising division of sports media company DAZN Group, has launched a new football package that will give a brand partner the chance to reach over 40 markets through its OTT, digital, video-on-demand and social platforms.

The Global Football Package includes sponsorship of live football coverage on DAZN, whose rights portfolio (in its various markets) includes the Premier League, Uefa Champions League, FA Cup, LaLiga, Serie A, Ligue 1, Copa del Rey, Copa Libertadores, Copa Sudamericana, Major League Soccer and the J.League.

The package will allow a brand to centralise its fan-targeted football sponsorship through one point of purchase and also includes headline sponsorship across the DAZN Group-owned Goal.com website. Other elements include sponsorship of football content on DAZN and Goal’s YouTube channels and the DAZN Player video network.

DAZN currently operates its subscription streaming service in Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the US.

Stefano D’Anna, executive vice-president of media at DAZN Group, said: “We feel this is a step change in how brands can align with premium football and target fans. It’s a package that will rival any mainstream football sponsorship.

“Football content consumption is fragmenting and reaching modern digital audiences is getting harder and harder. By aggregating our assets, we can offer a brand the best global football with localised relevance. All underpinned by digital targeting, delivery and reporting that ensures accountability and limits wastage.”

DAZN Media said the package, which it has described as its biggest ever, would give advertisers access to over 400 million fans around the world.