The Danish Football Association (DBU) has signed a new six-year agreement with the country’s players’ union, Spillerforeningen, over national team participation, following a dispute over commercial rights that hit the headlines last month.
The new deal has been backdated to August 1 and will run through to July 31, 2024, taking in that year’s Uefa European Championships which were awarded to Germany last week. Several senior players had refused to sign a contract, leading to Denmark having to field a number of amateur footballers for a 3-0 friendly defeat to Slovakia on September 5.
The DBU and union said that the new deal will allow for more flexible opportunities commercially, allowing the governing body and the players to together increase revenues for the benefit of both the national team and Danish football in general. In particular, the text of the new agreement has been made clearer and more transparent so the DBU can better plan campaigns and deals with commercial partners. The players will have the ability to sign their own individual agreements with sponsors and sportswear partners.
Jesper Møller, president of the DBU, said: “With the new national team agreement, we want to create a much closer and more trustworthy cooperation where we can develop the sporting frameworks for team development, but also develop commercial activities to increase earnings for both the team and Danish football as a whole. We are excited to get a simple and clear national team agreement instead of the opposite.”
Spillerforeningen chief executive Mads Øland added: “The agreement means a significant boost in the sporting set-up and ensures players’ rights. The agreement also gives DBU improved commercial opportunities. Now it’s about looking forward and we are looking forward to working with the DBU and developing it over the next six years.”