Danish European Tour event secures long-term future

Golf’s European Tour has reached an agreement for the Made in Denmark tournament to remain on its Race to Dubai schedule until at least 2023.

The new five-year deal will see the tournament’s prize fund rise to €3m ($3.5m) from next year, with the winner to receive €500,000. Next year’s tournament will be held at the Himmerland Golf & Spa Resort in Farsø from August 8-11.

As part of the agreement, the Made in Denmark Challenge will also retain its place on the European Challenge Tour until 2023.

Made in Denmark promoter Flemming Astrup said: “We are extremely happy with this new five-year agreement with the European Tour and our sponsors. This means that our team can work with a long-term strategy and develop Made in Denmark for the joy of the players, spectators and sponsors. With the increased prize fund, I’m sure Made in Denmark will be a tournament that even more top players will elect to play.”

European Tour chief executive Keith Pelley added: “Today’s announcement is a tremendous one not only for golf in Denmark but also for the European Tour and the European Challenge Tour. We sincerely thank Lars Larsen (chairman of the Made in Denmark Golf Trust) and Flemming Astrup for their passion and their commitment in making this happen in relation to both tournaments.

“In both my visits to Made in Denmark I have been incredibly impressed with the electrifying atmosphere both on and off the golf course. Golf tournaments should be festivals of fun and in many ways Made in Denmark is the blueprint for that. We look forward very much to this year’s event and to the next five years.”

Made in Denmark debuted on the European Tour in 2014. This year’s tournament will take place at Silkeborg Club from August 30 to September 2 and will serve as the final counting event for European golfers to secure Ryder Cup points.

It has not yet been decided where the tournament will be held in 2020 and beyond, but the Tour said the event’s promoters plan on rotating it between clubs and courses across Denmark. Last year’s tournament was won by Julian Suri (pictured) of the US.