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Dallas Mavericks end jersey sponsor search with Chime deal

Seth Curry of the Dallas Mavericks reacts after he made a basket against the Sacramento Kings (Photo by Ezra Shaw/Getty Images)

The Dallas Mavericks NBA basketball team has signed a jersey sponsorship deal with US-based financial services company Chime.

As part of the multi-year deal, Chime’s logo will appear on the left front shoulder strap of the Mavericks’ four playing jerseys and replica kit.

Chime will also benefit from exclusive category rights, advertising, promotional and community-focused initiatives.

The deal will run for three years, with the option of an additional two-year extension, according to CNBC, citing people familiar with the agreement.

Chime replaces e-commerce app and marketplace 5miles as the Mavericks’ jersey sponsor. The two parties mutually agreed to end the deal last August. The three-year deal was signed in March 2018.

Chime will work with the Mavericks on the Venture Entrepreneurial Expedition, a programme launched by the team in 2017 to guide students through their journey to becoming an entrepreneur.

The two parties will also work on community initiatives in the Dallas/Fort Worth area, focusing on financial literacy and education as well as support for women, children and families in need.

The NBA announced in April 2016 that teams would be permitted to agree jersey sponsorship deals as part of a three-year pilot programme spanning the 2017-18 to 2019-20 period.