The CSM Sport & Entertainment agency has appointed veteran marketer Christa Carone as president of its North America division.
Carone was most recently president of digital media holding company Group Nine Media, home to brands such as Thrillist, NowThis, POPSUGAR, The Dodo and Seeker. She led revenue-generating operations, including sales, marketing, audience development and analytics as well as product, technology, and the company’s internal creative studio and experiential operations.
Carone has over 24 years’ experience in senior management. During her time as chief marketing officer of Xerox, she helped create partnerships that included the document services provider’s sponsorship deal with tennis grand slam the US Open.
Carone joins the global CSM leadership team as it seeks to accelerate growth strategies in North America, representing sport properties like US Club Soccer and New York Road Runners, as well as advising major brands including Verizon on sponsorship and IRL strategies. These services are integrated with a growing portfolio of experiential, marketing and production clients including TikTok, Mazda, Amazon Prime Video, Fox and L’Oreal.
“I’ve led comprehensive marketing strategies for companies of all sizes, and I’ve always believed in the power of live experiences to create relevant and memorable brand connections,” Carone said.
“CSM has tapped into the zeitgeist of what we all crave right now – more opportunities to lift our heads and engage with cultural happenings in real life. As a former CSM client and now a colleague, I have great respect for the CSM team that is pioneering a surround-sound approach to helping properties and brands collaborate on delivering world-class experiences.”
Dan Mannix, chief executive of CSM North America, added: “In the past year, we shifted from a collection of companies into one unified firm that connects brands and audiences with engaging experiences. Christa joining our team is a natural next step in our growth strategy.”