HomeNewsOtherEsportsGlobal

CSM and Code Red partner up for new offering in esports market

CSM Sport & Entertainment, a division of marketing services group Chime Communications, has forged a partnership with global esports agency Code Red which the two parties state is designed to provide the first full service offering in the sector.

The venture will seek to combine the esports experience of Code Red with CSM’s global reach and strategic thinking.  

Anthony Ganjou, CSM’s head of innovation and technology, said: “The phenomenal growth of esports now represents an unparalleled opportunity for brands to engage and interact with an entirely new audience. We will work with brands and rights holders who are looking to enter the market to develop the right strategy and to maximise commercial opportunities.”

Paul Chaloner, managing director of Code Red Esports, added: “CSM provides us with an opportunity to bring together the world’s biggest brands with the best offerings from the esports world, helping the industry grow even bigger.” 

Most recent

After launching in Miami this spring, the Sports Decision Makers Summit – from SportBusiness and Sportel – came to London's Rosewood hotel on July 9-10. This is what we learned from our expert speakers. W

Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.

As the Tour de France moves towards its conclusion in Paris, Kevin Roberts talks to Ralph Denk, team manager of the German Bora-Hansgrohe team about the business of running and funding an international cycling outfit.

As France's Ligue 1 is staging a four-team tournament in Washington DC this week, Bob Williams looks at how it aims to expand its reach into the US and improve overseas media-rights income.