CSM Sport & Entertainment, a division of marketing services group Chime Communications, has forged a partnership with global esports agency Code Red which the two parties state is designed to provide the first full service offering in the sector.
The venture will seek to combine the esports experience of Code Red with CSM’s global reach and strategic thinking.
Anthony Ganjou, CSM’s head of innovation and technology, said: “The phenomenal growth of esports now represents an unparalleled opportunity for brands to engage and interact with an entirely new audience. We will work with brands and rights holders who are looking to enter the market to develop the right strategy and to maximise commercial opportunities.”
Paul Chaloner, managing director of Code Red Esports, added: “CSM provides us with an opportunity to bring together the world’s biggest brands with the best offerings from the esports world, helping the industry grow even bigger.”