CSM and Code Red partner up for new offering in esports market

CSM Sport & Entertainment, a division of marketing services group Chime Communications, has forged a partnership with global esports agency Code Red which the two parties state is designed to provide the first full service offering in the sector.

The venture will seek to combine the esports experience of Code Red with CSM’s global reach and strategic thinking.  

Anthony Ganjou, CSM’s head of innovation and technology, said: “The phenomenal growth of esports now represents an unparalleled opportunity for brands to engage and interact with an entirely new audience. We will work with brands and rights holders who are looking to enter the market to develop the right strategy and to maximise commercial opportunities.”

Paul Chaloner, managing director of Code Red Esports, added: “CSM provides us with an opportunity to bring together the world’s biggest brands with the best offerings from the esports world, helping the industry grow even bigger.” 

Most recent

The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.

...in association with Sportradar

Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.

For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.