The Dallas Cowboys NFL American football team has overtaken Spanish LaLiga football club Real Madrid as the most valuable sports franchise in the world, according to business magazine Forbes.
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NWHL to stage shortened 2021 season in bubble environment
The National Women’s Hockey League is planning to stage its entire 2021 season as a shortened bubble tournament at Lake Placid, New York, from January 23-February 5.
R&A keeps faith in sponsors and strategy in turbulent year
The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open
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Cowboys invest in SeatGeek through new partnership
NFL American football franchise the Dallas Cowboys have taken a stake in SeatGeek through a new partnership with the mobile-focused ticket platform.
Samsung strikes partnership with SoFi Stadium, Hollywood Park
Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
Fox Sports strikes multiyear media rights deal with The Spring League
US network Fox Sports has signed a multiyear media-rights deal with professional developmental American football league The Spring League
XFL planning 2022 return after takeover
New ownership of Johnson and Garcia plot out third attempt for spring league