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Coutts: Title sponsorship, franchise model to navigate SailGP towards profitability

Image credit (SailGP)

SailGP, the team sailing competition co-founded and financially backed by Oracle billionaire Larry Ellison, will be profitable once a title sponsorship agreement has been delivered, according to Sir Russell Coutts, chief executive at the series.

Following a hiatus caused by the Covid-19 pandemic, SailGP is now in the midst of its second season, having launched to much fanfare in London back in late 2018.

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