Action from the round-of-64 stage of the Coupe de France this weekend will be aired in 125 territories following deals struck by the French Football Federation (FFF) or intermediary agencies, SportBusiness understands.
Having previously adopted a single agency model in a deal with IMG that expired at the end of last season, the FFF has now opted for a hybrid of in-house and third-party sales. This comes after the federation went to market with its 2022-26 international rights tender nearly 10 months ago.
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