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Coupang pulls out of talks with Korean broadcasters for Tokyo 2020 rights

Coupang logo is seen on a smartphone and a pc screen. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

Korean e-commerce group Coupang’s proposed Tokyo 2020 Olympics streaming rights sublicensing deal has fallen through.

Early last week, Coupang looked set to carry coverage of the Games on its video streaming service Coupang Play. But within only a few days, Coupang withdrew from talks with terrestrial broadcasters SBS, KBS and MBC, who hold gatekeeper rights for the Games in Korea.

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