Top-tier Brazilian football club Corinthians is poised to announced a record stadium naming rights deal with Hypera Pharma, the country’s largest pharmaceutical company.
Record acquires Carioca State Championship rights
Brazilian free-to-air broadcaster Record will air the 2021 Carioca State Championship, the annual tournament in the state of Rio de Janeiro, after acquiring the free-to-air rights
Santos extends Kicaldo deal, as Fortnite grabs main shirt rights for Libertadores final
Brazilian Série A football club Santos has extended its sleeve sponsorship deal with the Kicaldo bean company for the 2021 season and struck a one-game main shirt deal with video game brand Fortnite for …
SheBelieves Cup secures record international broadcast distribution
The 2021 SheBelieves Cup has gained record international broadcast distribution, including 27 countries outside of the United States.
TFF to prepare ground for Turkish Süper Lig rights tender
The Turkish Football Federation will issue a domestic media rights invitation to tender for the Turkish Süper Lig before the end of 2021, the body’s president Nihat Özdemir has announced at a league web…