HomeNewsSponsorship & MarketingFootballDenmark

Copenhagen’s Parken connects with Three in naming deal

The Uefa Euro 2020 Group B match between Russia and Denmark at Parken Stadium in Copenhagen (by Friedemann Vogel - Pool/Getty Images)

Parken, the national stadium in Denmark, has entered into a long-term sponsorship rights agreement with telecommunications company Three.

Under the deal, the Copenhagen venue will retain its identity and will be rebranded to ‘Parken - Connected by 3’. The branding is set to launch in the New Year.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here