HomeNewsSponsorship & MarketingFootballDenmark

Copenhagen’s Parken connects with Three in naming deal

The Uefa Euro 2020 Group B match between Russia and Denmark at Parken Stadium in Copenhagen (by Friedemann Vogel - Pool/Getty Images)

Parken, the national stadium in Denmark, has entered into a long-term sponsorship rights agreement with telecommunications company Three.

Under the deal, the Copenhagen venue will retain its identity and will be rebranded to ‘Parken - Connected by 3’. The branding is set to launch in the New Year.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Football
Sponsorship & Marketing

French Ligue 1 football club Paris Saint-Germain has announced sneaker and luxury apparel marketplace Goat as its new sleeve sponsor
Football
Sponsorship & Marketing

J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues
Football
Media

French commercial broadcasters M6 and TF1 are set to agree a short-term deal for rights to the national football team’s upcoming Uefa Nations League fixtures as talks continue over a long-term contract, i…
Football
Sponsorship & Marketing

Chinese real estate agency Wanda Real Estate has reached a regional sponsorship agreement with the Argentine Football (AFA) for the Chinese territory.