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Conmebol adds EA Sports to roster of commercial partners

(Photo by Lukas Schulze/Getty Images)

Video game brand Electronic Arts has signed a new agreement with the South American football federation Conmebol for rights to include the Copa Libertadores in the FIFA 20 football game.

Under the deal, South America’s leading club competition will be represented exclusively in the EA Sports-branded game as a free update for PlayStation 4, Xbox One and PC, as of March 2020.

The agreement will also allow gamers to play Copa Sudamericana and Recopa cup matches.

Nicholas Wlodyka, general manager of EA Sports Fifa said the new alliance “reaffirms our position as the most complete soccer experience in the market”.

The Libertadores Cup joins more than 30 official leagues, 700 teams, 17,000 players and 90 licensed stadiums in the Fifa game ecosystem.

Additionally, a new tournament called ‘eLibertadores’ has been set up as an expansion of the EA Sports FIFA 20 Global Series. The series is an open competition for gamers using the Fifa Ultimate Team mode for the Xbox One and PlayStation 4 consoles. The grand final of the eLibertadores tournament will also take place in March,2020.

The EA Sports deal is the second commercial agreement struck this week relating to Conmebol’s club competitions. On Thursday, Heineken announced that its Amstel beer brand had renewed as a sponsor of the Copa Libertadores. Amstel also signed a new deal as a sponsor of the Copa Sudamericana.

Conmebol’s broadcast and commercial rights for its club competitions are sold jointly by sports agency IMG and digital sports content and media group Perform in a deal that runs from 2019 to 2022.

Conmebol’s national team rights are sold by the Japanese agency Dentsu in a deal signed this October that covers the Copa America in 2020, 2024 and 2028. Dentsu manages the global sales rights to sponsorship, broadcasting, licensing, gaming, ticketing and hospitality inventory.