Concacaf’s Pellerano: Media proliferation lets everyone have their place

Image credit: Concacaf

Football in the US is facing a unique opportunity to grow in the country now due to the proliferation of multiple media platforms for distribution, Concacaf’s chief commercial officer Heidi Pellerano told delegates here at Sportel Miami.

Pellerano said: “A few weeks ago here in Miami we hosted the Super Bowl and all the pageantry there was for the 100th anniversary of the National Football League. Right now, Major League Soccer is in the middle of its pageantry for its 25-year anniversary.

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