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Commercial Sports Media strikes long-term international rights deal with Germany’s DEL

Penny DEL logo during press conference on November 19, 2020 (Photo by PENNY DEL / City-Press GmbH via Getty Images)

Commercial Sports Media, the Sweden-based sports marketing agency and consultancy, is to market international broadcast rights to Germany’s premier ice hockey league, the Deutsche Eishockey Liga (DEL).

The agreement begins with the forthcoming 2020-21 season and will run until the end of the 2023-24 campaign.

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