HomeNewsSponsorship & MarketingFootballUSA

Columbus Crew expands partnership with OhioHealth, jersey deal imminent

Major League Soccer’s Columbus Crew SC has announced a multi-faceted partnership with local healthcare provider OhioHealth, which will gain the naming rights to the team’s new training facility that is due to open in 2021.

In a multi-year deal, OhioHealth will continue to be the club’s official healthcare provider and become a top-tier founding partner ahead of the opening of the Crew’s new, downtown stadium which is set to be constructed by July 2021. Terms were not disclosed.

The Crew is also expected to announce a jersey partnership later this week, ahead of the start of the MLS season, according to the Columbus Dispatch.

The OhioHealth Performance Center will be located on the team’s existing Mapfre Stadium site, which will also be home to the Crew headquarters, player training grounds, and a new community sports park.

It will feature a 42,000 square-foot training facility for all Crew soccer operations, including first team and academy. A first-team locker room and film room will be built, as well as additional player and performance areas, a player lounge, sleep/recovery room, weight room, training room and hydrotherapy area.

A full-service kitchen and dining area, used by Crew soccer operations staff, first team and academy is set to be built, as well as specific locker rooms, lounges, training and equipment rooms for the Crew SC Academy. A media room and in-house production room are also set to be built as part of this construction.

The sponsorship deal is a major boost for the Crew, which was on the verge of folding in 2018 when former owner Anthony Precourt tried to move the team to Austin, Texas, due to his lack of faith in the city. Instead, a complicated and controversial deal was reached which enabled the Crew to be taken over by new owners, while Precourt moved his business operations to Texas to establish Austin FC.

Last month, it was reported that Crew was considering changing its brand identity ahead of its planned move to a new stadium.

Elsewhere in MLS, Nashville SC announced a multi-year partnership with Vanderbilt Health, which will become an official sponsor of the team and its exclusive healthcare provider.

Vanderbilt Sports Medicine will provide Nashville SC’s team physicians, including a chief medical officer, as well as a staff of athletic trainers, a nutritionist and sports psychologist. Vanderbilt Sports Medicine physicians will also be present at all home matches and provide on-site medical care for the club and visiting teams.

The organization will also gain increased visibility through TV broadcasts, the club’s digital platforms, digital in-stadium signage, participation in fan giveaways, and other opportunities.

Nashville SC also announced that Jackson National will become the team’s official retirement partner, while Aon Tennessee will be its official risk and benefits partner.

Meanwhile, LAFC announced that it has sold out its season-ticket memberships for the 2020 season, capping memberships at 18,300, which is up from 17,500 last year.

“This is an incredibly exciting time for the club as we prepare for our third season,” said LAFC president Tom Penn. “The dedication from our fans has been tremendous since day one and this is further proof that LAFC provides the best live sports experience in Los Angeles.”