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Columbus Crew brings in Nationwide as jersey sponsor

Major League Soccer’s Columbus Crew has announced that Ohio-based insurance and financial services company Nationwide will become its jersey sponsor, in a multi-year deal beginning in 2021.

In the interim, Nationwide Children’s Hospital will become the team’s jersey partner for the 2020 season. Nationwide is the naming-rights partner of the Columbus-based pediatric hospital.

The long-term deal with Nationwide, believed to be at least six years, is timed to coincide with the opening the team’s planned new downtown stadium in 2021. Nationwide will also become the team’s insurance partner next year, while Nationwide Children’s Hospital will then “transition into a community partner role.”

The terms and length of the Nationwide deal were not disclosed. According to the Columbus Dispatch, the partnership is worth more than $3m a year and “close to double” the $1.8m that former sponsor Acura paid annually.

Earlier this week, the Crew announced a multi-faceted partnership with local healthcare provider OhioHealth, which will gain the naming rights to the team’s new training facility that is due to open in 2021. In a multiyear deal, OhioHealth will continue to be the club’s official healthcare provider and become a top-tier founding partner.

Elsewhere in MLS, Houston Dynamo and FC Dallas announced that they have created official club accounts on social media platform TikTok.

Meanwhile, David Beckham’s Inter Miami has named Haig Club Clubman as the team’s official whisky. As part of the deal, Haig Club Clubman cocktails will be available for purchase at the team’s stadium in Fort Lauderdale. Beckham partnered with multinational spirits company Diageo to debut Haig Club in 2014.

In the United Soccer League Championship, North Carolina FC has named annual music festival Dreamville Festival as its jersey sponsor.