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Columbus Blue Jackets strike multiyear partnership with Truly Hard Seltzer

The Columbus Blue Jackets have struck a multiyear partnership with Truly Hard Seltzer, which designates the brand, owned by the Boston Beer Co., as the official hard seltzer of the National Hockey League team.

The multifaceted partnership includes in-arena presence at Nationwide Arena through ice level dasherboard advertising, branded portables on arena concourses, logo inclusion on suite and club level menus, as well as branded timeout features during eight home games, product sampling opportunities and more.

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