Australian retail group Coles has signed as the Official Supermarket of the Australian Football League (AFL) and Australian Football League Women’s (AFLW) in an exclusive five-year deal.
SportBusiness Sponsorship understands from industry sources that the deal is worth about A$3m (€1.8m/$2m) per year, or A$15m over the term. Coles will replace rival supermarket chain Woolworths in the AFL portfolio.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here
