Cryptocurrency platform Coinbase has become a Premium Partner of Bundesliga club Borussia Dortmund in a deal brokered for the club by the Sportfive agency.
Although the association has existed since July of last year, the sponsorship was reportedly limited to activations such as providing a crypto education session to BVB employees. Coinbase ads also ran on the video screens at Dortmund’s Signal Iduna Park.
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