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Cognizant adds SailGP to developing sponsorship portfolio

Team USA and Team Spain compete during the SailGP event in Sydney on February 29, 2020 (by Mark Evans/Getty Images)

Professional services company Cognizant has agreed its latest sports sponsorship deal by becoming the official digital transformation partner of sailing championship SailGP.

Under the multi-year deal, Cognizant will utilise its digital transformation and software engineering expertise to improve audience insights, enable data visualisation and create an immersive fan experience.

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