Sports Marketing 360 has named multi-award winning TV sports personality Clare Balding as a speaker at this year’s event.
Winner of the RTS (Royal Television Society) presenter of the year award for her coverage of London 2012 and recipient of the BAFTA special award this year in recognition of her broadcasting career, Clare will speak at sixth edition of Sports Marketing 360, held in London on September 19.
In the discussion entitled Harnessing the Power of Women’s Sport, Clare will give her take on the commercial value of women’s sport and debate what has to change before women’s sports deliver on their potential to become a potent marketing platform for domestic and global brands.
Phil Savage, publishing director at SportBusiness Group, organisers of Sports Marketing 360, said: “Clare’s experience both as a sports woman and media commentator give her a unique and valuable set of perspectives. Her consummate skills as a communicator will also be a tremendous boost to the panel discussion.”
For more details visit: http://www.sportsmarketing360.com/