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Cigna signs as official wellness partner of World Rugby Sevens Series

PARIS, FRANCE - JUNE 02: Jonathan Laugel of France jumps for the ball during the match between France and Kenya at the HCSB Sevens, stage of the Rugby Sevens World Series at Stade Jean Bouin on June 02, 2019 in Paris, France. (Photo by Aurelien Meunier/Getty Images for HSBC)

Health insurance company Cigna has signed as the official wellness partner of the World Rugby Sevens Series.

The deal, struck with governing body World Rugby, is a global partnership covering all events in both the men’s and women’s series.

Cigna’s partnership will incorporate fan activations and hospitality programs in tournament host cities globally.

World Rugby said a key aim of the partnership is to increase awareness of both mental and physical well-being by promoting the positive impact that sport and fitness can have on these.

World Rugby chief executive Bretty Gosper said: “We are delighted to welcome Cigna to our valued family of partners for the HSBC World Rugby Sevens Series.

“Cigna joins at a very exciting time for rugby sevens, with the world series featuring a record number of tournaments and the Tokyo 2020 Olympics on the horizon. We look forward to working with Cigna on continuing to grow the game of rugby sevens and inspire new audiences globally.”

Patrick Graham, Asia-Pacific chief executive officer at Cigna International Markets, said: “Building upon our successful partnership with the Hong Kong Sevens since 2015, Cigna is thrilled to continue our leadership position in advocating for whole person health for body and mind by extending our sponsorship to the HSBC World Rugby Sevens Series.

“As a global health service leader, Cigna is committed to improving the health, well-being and peace of mind of those we serve. The HSBC World Rugby Sevens Series is an ideal and inspirational platform to help people take control of their own wellness and lead happier and healthier lives.”

The announcement was made last week in conjunction with the first combined men’s and women’s tournament of the World Rugby Sevens Series 2020 in Dubai on December 5 to 7. The 2020 series comprises eight women’s tournaments and 10 men’s, with six being combined events.

The 2020 season culminates with the Tokyo 2020 Olympic Games, where rugby sevens will be played as an Olympic sport for the second time, following its successful debut at Rio 2016 where it earned almost 17 million new fans globally.