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Chinese national sport rebrands under ‘TEAM CHINA’ identity

Chen Guiming of China competes at the Ready Steady Tokyo - Weightlifting, Tokyo 2020 Olympic Games test event (by Toru Hanai/Getty Images)

Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA' at a press conference in Beijing last week.

This new image and unified title will include the Chinese national teams for various sports as well as when they attend global events as a collective or delegation.

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