Spanish football club Espanyol has signed an agreement with China Mobile under which video content, including live reserve team games, will be hosted on the mobile telco’s video platform Midea Entertainment.
Chinese interest in Espanyol is strong due to Wu Lei, the first Chinese player in Spain’s LaLiga, who was signed by the team this year. Espanyol is also owned by Chinese businessman Chen Yansheng, chairman of Rastar Group.
It is the first time Espanyol has distributed content covering its reserve team. As well as live games, the content on offer will include training sessions and interactive short videos.
The content will be available via a mobile app. According to Eastmoney.com, a spokesperson from China Mobile said the partnership was part of the company’s plans to expand into 5G, the next generation of high-speed mobile network technology.