National Basketball Association (NBA) side the Chicago Bulls has signed an agreement with sports marketing agency Sportfive as it seeks to add two new international sponsors to its portfolio
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ICC tops BCW Sports’ IF social media study as non-Olympics sports included
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
NFL shifting 2021 Combine to virtual format
Scouting event in Indianapolis has been a key point on NFL's annual calendar
Detroit Pistons sign sports betting partnerships with FanDuel, DraftKings
The National Basketball Association's Detroit Pistons have struck multiyear sports betting partnerships with leading gaming companies FanDuel Group and DraftKings
NBA International head Ueberroth to step down
National Basketball Association (NBA) International president Heidi Ueberroth will step down from her role at the end of 2013 after 20 years working at the organisation.
Euroleague Basketball planning aggressive licensing push with dedicated Amazon store
Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform
British Basketball League nets domestic TV deal as Sky back on board
The British Basketball League has been buoyed by the return of a rights deal with a domestic broadcaster in a two-year agreement with pay-television broadcaster Sky